Arena Now Uses Cross-platform Casual Games to Reach Millions of Consumers Every Month; Announces New Marquee Partners
Arkadium, creators of the largest library of casual games in the world, today launched the first gaming platform to offer organizations an HTML5 casual gaming solution that can be easily integrated into any brand’s digital presence and played on any platform. A host of Arena partners recently added the HTML5 games, including the Los Angeles Times, AARP, The Washington Post, and CNN. In addition, Arkadium added the Chicago Tribune as a new partner that will also be using the HTML5 platform.
According to eMarketer data, there will be 141.2 million mobile gamers in 2014. Since users are now playing more on mobile, and industry experts are predicting that mobile traffic will overtake desktop traffic in the next year, Arkadium saw the need to expand the Arena and bring its market-leading games everywhere people want to play them. By doing so, the company is helping its partners better reach and engage audiences, while allowing players to access the game content via PC, mobile devices, tablets or crossplatform through HTML5.
“Hundreds of millions of people are playing games on a wide range of platforms and devices and we want each gaming experience, no matter where it’s happening, to provide an engaging and powerful extension of our partners’ brand,” said Neal Sinno, SVP of Casual and Mobile, Arkadium. “The addition of HTML5 games to the Arena makes this a reality, and it’s this care given to creating amazing and consistent gaming experiences–across platforms–that is a huge value to all of our exciting new partners.”
Arkadium’s Arena—a white label casual game solution built to integrate seamlessly into any web or mobile property—reaches millions of consumers every month and keeps them engaged through cross-platform casual games. The Arena also helps to monetize and retain consumers, yielding a major boost in website retention, page views, time-on-site metrics and advertising revenue. The solution offers non-intrusive monetization opportunities to brands, including in-game advertising, sponsorships and branded game experiences.The company plans to continuously expand the Arena by adding new partners in the U.S. and key international markets, while growing its business-to-business and consumer reach.
Arkadium, creators of the largest library of casual games in the world, has been a prominent game development studio for over 12 years. Whether it’s with cards, cubes or the occasional monkey, the company delivers entertaining and addictive gameplay for all demographics. Their easy-to-play, hard-to-quit games include the hits Taptiles, Sparks, Trizzle, Mahjongg Dimensions and countless others. Arkadium’s games are enjoyed worldwide by over ten million consumers per month across the web, mobile devices, Facebook and Windows 8.
Arkadium has also pioneered the launch of hundreds of games on many distinguished brand and publisher sites including MSN, CNN, The Washington Post, AARP, Discovery and many more. The company is headquartered in New York City, with offices in Canada and Ukraine. For more information visit http://www.arkadium.com.