More SMBs (26% of Survey Respondents) Prefer to Pay for Email and Social Signups, as Compared to Banners (6%) and Clicks (19%)
“Mobile advertising is growing, but hasn’t kept pace with the rapid adoption of mobile devices,” said Zephrin Lasker, CEO and co-founder, Pontiflex. “This survey shows that SMBs need real returns from mobile advertising, and CPC and CPM pricing models are just not working for them. SMBs want to use mobile ads to grow their businesses. To help them do so, the industry must innovate and try new things, and that’s what we are doing with AdLeads.”
Read the full press release here and see the coverage placed in Inside Mobile Apps, Marketing Land, MediaPost, and Street Fight here!
