EffectiveUI and Boeing Hit the Hangars, Cockpits and Offices to Gain Valuable Customer Insight. With User Research Phase Complete, Customer Insight Will Drive User Experience Design in transforming Boeing’s MyBoeingFleet customer portal.
The companies are sharing examples and findings of the research portion of the project in a session titled, “How Customer Insight and Ethnographic Research Drive Customer Experience Strategy” today at the Forrester Customer Experience Forum in New York.
