MediaBrix Announces an Educational Session on In-Game Advertising at ad:tech New York

MediaBrix, the leading advertising and services platform for social and mobile games, announces an educational speaking session at ad:tech New York, the leading digital media event for marketing and technology professionals from all over the world. The event will take place on November 6-7, 2013 at the Javits Center in New York, NY.

Ari Brandt, CEO and Co-founder, MediaBrix, will lead the educational session Let’s Play a Game—Best Brand Practices in Social Gaming, exploring strategies for social and mobile gaming advertising. The session will dig into trends in in-game advertising, such as value exchange, and showcase new perspectives on the role of in-game advertising. Brandt will also share real-world success stories from top brands, revealing how marketers are treating social and mobile gaming for what it really is – a disruptive shift in media consumption that should be built it into marketing plans strategically. The session will take place on November 6th at 3:30 PM EST.

Please visit room 14 at the Javits Center during Ari Brandt’s session at ad:tech New York on November 6th at 3:30 PM EST for more information.

Learn more about MediaBrix’s social and mobile gaming advertising in eMarketer’s new report Mobile Game Monetization: A Virtual Gold Rush.

About MediaBrix: MediaBrix (www.mediabrix.com) powers the industry’s leading advertising and services platform for social and mobile games. Through a suite of proprietary products and analytics, the company delivers immersive brand messages during breakthrough moments (BTMs) within games when people are most receptive to marketing messages. Our ads elicit positive emotions by rewarding users and enhancing the user experience during gameplay. As a result, people appreciate the brand’s participation and they develop an emotional connection to the brand. MediaBrix’s campaigns routinely see average video completion rates 84x the industry average and engagement rates as much as 2000% higher than other forms of digital advertising. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world’s largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs to more than 200 million people each month.

Scroll to Top