Built based on customer insight, the OneReach automated communications platform provides non-technical users a way to reach customers via voice, email and text messaging
EffectiveUI gathered extensive customer insight prior to the design and development of OneReach to determine how non-technical users and resource-constrained teams would want to use the application, and their desired features and functionality. Based on information gathered through interviews and contextual research, EffectiveUI designed the visual workflow to make the complex process of creating multichannel campaigns easy to manage. With drag-and-drop icons to represent message components, users can build multifaceted communications in a matter of minutes.
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