Pontiflex Data Reveals the Average Cost for a Signup in Swing States Ranges From $0.85 to $3.84
According to MediaVest, political spending in 2012 will increase by as much as 30 percent from 2008 to reach $4 billion. This year, political candidates will continue to use digital advertising with performance-based pricing models, such as Cost-Per-Click (CPC) and Cost-Per-Lead (CPL). According to ClickZ, President Obama’s reelection campaign will devote a large portion of ad spending to digital ads, including mobile. The Obama Presidential Campaign has spent $19 million on digital ads since the beginning of the political season. In addition, Zac Moffatt, Mitt Romney’s Digital Director, recognized the potential power that mobile advertising has when he said, “If we don’t hit them on their mobile phones, we’re missing a huge opportunity for people who are voters.”
Read the full press release and stories placed in ClickZ, Business Insider, Mobile Marketing Magazine, and Street Fight here
