Adobe — June 13, 2011
“Everybody Knows” vs. “Lets Test It”
by John Dowdell
Stevie Awards — June 21, 2011
Winners Announced in 2011 American Business Awards
By Michael Gallagher
iPhone Developer Labs – May 6, 2011
New Survey Offers Interesting Insights to iPhone Developers
By Saptarshi Roy Chaudhury
ClickZ – May 5, 2011
To App or Not to App? Branded Apps Drive User Relationships
By Rob Weber
Aviation Online Magazine – May 2, 2011
Blue Angels Bring Recruits into the Cockpit
By Jim Douglas
Direct Marketing News – May 1, 2011
Reaching the Digital Boomer
By Anthony Franco
eWEEK – April 28, 2011
Microsoft and EffectiveUI Mix Silverlight, HTML5 to Deliver Navy’s Blue Angels Website
By Darryl K. Taft
ClickZ – March 25, 2011
Reaching the Mobile Shopper: Before, During and After the Big Sale
Gregg Stewart
Mobile Commerce Daily – March 8, 2011
How to Match Brand Apps with Consumers
By Staff
GigaOM – February 1, 2011
People Download Lots of Apps, but Many Get Discarded
By Ryan Kim
GigaOM – January 14, 2011
Feature Creep Emerges as Next Challenge for Mobile Devs
By Ryan Kim
techrockies – January 12, 2011
EffectiveUI Nabs Boeing
By Staff
ZDNet – January 7, 2011
Mac Apps Already Cracked and Pirated, Malware Likely to Follow
By Adrian Kingsley-Hughes
MacNewsWorld – January 7, 2011
Pirates Make Off with Mac App Store Booty
By Richard Adhikari
UXBooth – December 21, 2010
User Expectations with Mobile Apps – Catching Up With Effective UI
By Kristina Bjoran
Yahoo!Advertising – December 15, 2010
Does Mobile Apps Give Brands A Bad Rap?
By Staff
iMedia Connection – December 15, 2010
Why jumping on the mobile bandwagon can hurt your brand
By Staff
Mashable – December 9, 2010
7 Tips For Building A Better Branded App
By Sarah Kessler
SDTimes – December 1, 2010
Industry Watch: Going Mobile? First Understand Why
By David Rubenstein
Brand-e Biz – November 26, 2010
Consumers Picky on Apps
By Staff
Marketing Pilgrim – November 22, 2010
Don’t Do A Half-Apped Job on Mobile
By Frank Reed
Mequoda Daily – November 22, 2010
An Expectation for Brands Operating Online
By Chris Sturk
eMarketer – November 22, 2010
Don’t Create an App for App’s Sake
By Staff
MobiMatter – November 15, 2010
Almost 40% Unhappy With Branded Apps
By Staff
Brand Apps Today – November 15, 2010
Can’t Get No Satisfaction
By Paul Mardsen
Media Channel – November 14, 2010
Making Money Online Easy
By Staff
Indigitous – November 12. 2010
Consumers Expect More as Apps Fatigue Sets In
By Larry
MarketingProfs – November 12, 2010
Brands’ Mobile Apps Frustrate Users
By Staff
UX Magazine – November 12, 2010
The Pretty Speedy Redesign
By Beth Koloski
Biz Report – November 12, 2010
Poll: Branded Apps Aren’t Connecting With Consumers
By Kristina Knight
Mobile Entertainment – November 11, 2010
Survey Reveals Dissatisfaction With Branded Apps
By Stuart Dredge
MocoNews – November 10, 2010
AT&T Signs Up For GetJar’s App Store, iPhone Not Included (Effective Study Mentioned In The Last Paragraph)
By Ingrid Lunden
Online Media Daily – November 10, 2010
Study: Almost 40% Unhappy With Branded Apps
By Marc Walsh
MarketingVox – November 10, 2010
60 Second Problem Solver: Should I invest in an app to market my business?
By Staff
IntoMobile – November 10, 2010
Big Brands Fail To Impress Users With Mobile Apps
By Marc Flores
ReadWriteWeb – November 10, 2010
Mobile Users Want Branded Apps that Are Useful, Not Just Marketing
By Frederic Lardinois
PC Magazine – November 10, 2010
App Downloads Based Mostly on Recommendations, Study Says
By Leslie Horn
Ars Technica – November 10, 2010
Survey: bad mobile apps color user judgment of all apps
By Jacqui Cheng
PC World – November 10, 2010
Bad Apps Hurt Brand Names
By John P. Mello Jr.
TG – November 10, 2010
Mobile users hate their apps
By Emma Woollacott
Mobile Apps Briefing – November 10, 2010
Brand names alone not enough for mobile apps
By Staff
Photography Blog – September 28, 2010
The Complete National Geographic
By Mark Goldstein
Mashable Business – September 13, 2010
HOW TO: Choose the Best Workspace for Your Business
By Sara Kessler
Military Technologies – September 8, 2010
Navy Army Federal Credit Union Uses Technology To Reach Remote Customers
By Staff
Credit Union Times – May 28, 2010
Navy Federal Floats iPhone App
By Marc Rapport
RCR Wireless – May 28, 2010
Bits and Bytes: Sequans, Openwave, Meru Networks and more
By Kristen Beckman
Credit Loan – May 25, 2010
Navy Credit Union Enhances Service with Predictive Analytics
By Michael B Nash
iPad Mattters – May 22, 2010
PadGadget: Interview with EffectiveUI
By Staff
PadGadgets – May 15, 2010
Interview with EffectiveUI about Ideate App
By Roberto
