“Fight the Famine” Action Emblem is part of the 50/50 Project to raise £1 million for Africa’s worst famine in 60 years
EffectiveUI, an award-winning user experience agency, has joined forces with 15 Million Elephants, a social enterprise focused on using technology to support the missions of non-profit organizations, to develop a digital awareness and fundraising application: the “Fight the Famine” Action Emblem. The application is part of the 50/50 Project, which called for digital agencies to create 50 projects in 50 days that would raise £1 million for famine relief in East Africa.
Check out the story in AdAge here
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