Arena Now Uses Cross-platform Casual Games to Reach Millions of Consumers Every Month; Announces New Marquee Partners
Arkadium, creators of the largest library of casual games in the world, today launched the first gaming platform to offer organizations an HTML5 casual gaming solution that can be easily integrated into any brand’s digital presence and played on any platform. A host of Arena partners recently added the HTML5 games, including the Los Angeles Times, AARP, The Washington Post, and CNN. In addition, Arkadium added the Chicago Tribune as a new partner that will also be using the HTML5 platform.
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MoPub and TuneWiki Among Publishers and Networks Using New HTML 5 API to Monetize Mobile Web and Native Apps
The HTML 5 API release greatly expands the adoption of signup ads in the mobile ecosystem. With today’s announcement, mobile ad networks can now easily plug into Pontiflex AppLeads and offer their publisher partners signup ads in addition to other existing offerings. In addition, developers and networks will be able to monetize mobile web apps with signup ads — prior versions of the Pontiflex AppLeads API exclusively supported native apps.
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HTML5, Microsoft Silverlight and motion graphics make the online experience engaging, accessible
“It’s inspiring to see government agencies taking user experience seriously,” said Anthony Franco, president, EffectiveUI. “The Blue Angels invoke great emotion through their air shows – by successfully translating that experience online and using a wide-encompassing technology, the organization will be able to reach many more people in a truly engaging way.”