Only 3 Percent of Smartphone Owners Who Install Apps for Incentives Say That They Use the App Often
“These findings highlight the importance of providing mobile app advertising solutions that are native to mobile environments,” said Zephrin Lasker, co-founder and CEO, Pontiflex. “First, they clearly show how incentivized app solutions might not be conducive to brands and developers looking to build long term relationships with consumers. Secondly, the results demonstrate that consumers value free apps and express a preference to non-intrusive mobile app advertising solutions.”
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EffectiveUI and Boeing Hit the Hangars, Cockpits and Offices to Gain Valuable Customer Insight. With User Research Phase Complete, Customer Insight Will Drive User Experience Design in transforming Boeing’s MyBoeingFleet customer portal.
The companies are sharing examples and findings of the research portion of the project in a session titled, “How Customer Insight and Ethnographic Research Drive Customer Experience Strategy” today at the Forrester Customer Experience Forum in New York.