One-Third of Digital Marketers Think Standard Ads Bought Through Programmatic Methods Damage Brand Loyalty and Annoy Users
MediaBrix, the leading advertising and services platform for social and mobile games, today announced new findings from a survey conducted by Millward Brown Digital, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. Key findings indiciate that digital marketing decision makers allocate their budgets fairly evenly across digital advertising formats. However, 88 percent said that making emotional connections through digital media would encourage them to spend more on digital branding campaigns. The survey also found that 30 percent of digital marketers believe that ads purchased through programmatic methods produce negative customer experiences that damage brand loyalty or negate their branding objectives in other ways.
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MediaBrix’s Product Suite Helps Advertisers Create Emotional Connections With Consumers During Memorable Moments in Social and Mobile Gaming
MediaBrix, the leading advertising platform for social and mobile games, today unveiled its plan to focus its mission and strategically align with Breakthrough Moments (BTMs) in gaming. Further supporting the alignment with BTMs, MediaBrix has redesigned their entire product portfolio and is debuting a new product called Rewards, an ad unit dedicated to engaging users during their highest achievements within games, providing an industry-first suite of products that addresses all the key moments in gaming.
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New Research From MediaBrix Finds Majority of Adults Perceive They Have Experienced Misleading Digital Advertising in the Past Year
This survey revealed that the majority of online adults who have seen advertising appearing as content1 in the past 12 months say that the ads negatively impacted or had no impact on their perception of the brand being advertised. When asked about and shown these specific ad types:
- 62 percent of those who had seen them in the past 12 months said Twitter promoted tweets negatively impacted or had no impact on their perception of the brand being advertised
- 72 percent of those who had seen them in the past 12 months said Facebook sponsored stories negatively impacted or had no impact on their perception of the brand being advertised
- 85 percent of those who had seen them in the past 12 months said sponsored video ads that appear to be content negatively impacted or had no impact on their perception of the brand being advertised
Read the full press release here and see all of our great coverage in Adweek, Forbes, MediaPost, and more here.
Pontiflex Also Announces Contest in Support of Non-Profits and Organizations With Social Causes; Three Organizations Will Be Awarded 1,000 Email Signups
Pontiflex, Inc., the industry’s leading mobile signup ad platform, today announced that non-profits and organizations with a social focus account for more than 10 percent of campaigns on the AdLeads mobile signup advertising platform. Organizations benefiting from AdLeads, such as DoGoodBuyUs, nycTIES, Missing Autism and ChangeForGreen.com, are involved in a variety of initiatives — from connecting eco-friendly charities with donors to helping build an organic rooftop garden that will be used to create opportunities for people with barriers to move toward economic independence in New York City.
To assist non-profits and organizations that support social causes, Pontiflex also announced today a signup ad creative contest. Three organizations with the most compelling signup ad creative will be awarded free campaigns that will allow them to increase their email database by 1,000 signups. Non-profit organizations can enter the contest until November 15 at:http://www.adleads.com/nonprofit.
Read the full press release here!
More SMBs (26% of Survey Respondents) Prefer to Pay for Email and Social Signups, as Compared to Banners (6%) and Clicks (19%)
“Mobile advertising is growing, but hasn’t kept pace with the rapid adoption of mobile devices,” said Zephrin Lasker, CEO and co-founder, Pontiflex. “This survey shows that SMBs need real returns from mobile advertising, and CPC and CPM pricing models are just not working for them. SMBs want to use mobile ads to grow their businesses. To help them do so, the industry must innovate and try new things, and that’s what we are doing with AdLeads.”
King.com, the world’s leading casual social games company, today announced that T-Mobile has chosen its game, Bubble Witch Saga, for a highly targeted social games advertising campaign. Following King.com becoming the second largest social games company and surpassing three billion monthly gameplays, the company is partnering with MediaBrix to effectively target T-Mobile’s key demographic in a deal that includes high-impact, in-game ads and social brand integration. MediaBrix is the only end-to-end, in-app social and mobile advertising solution with proprietary analytics measuring over 30 points of brand-focused metrics.
Read the full press release here.
Massive Growth Shows That Signup Ads Are Solution to Mobile Advertising Problem
Pontiflex announced today that more than 100 million people have signed up to connect with brands and small businesses they like via their mobile signup ads platform. Advertisers using mobile signup ads include leading national brands like Disney, Hasbro, Levi’s and Southwest Airlines. In addition, local businesses such as One Click Ventures, Sickweather.com, Paper Hat Press and many others are using signup ads to run local mobile campaigns. Ads run on thousands of iOS and Android apps such as Color Effects, iFishing, TuneMe, Where’s My Droid and many others. Those app developers are using signup ads to monetize their apps and make CPMs 50-100X the industry average.
New Findings From MediaBrix Highlight the Need for Immersive, Integrated Ads on Social and Mobile Platforms Where Consumers Do Not Prefer Standard Online Ads
According to a new survey conducted online in July 2012 by Harris Interactive on behalf of MediaBrix, only 28% of Facebook app users1 prefer to see standard banner ads in Facebook apps and 72% prefer to see immersive and interactive ad units. Additionally, 40% of smartphone owners prefer to see standard banner ads in mobile apps and 60% prefer to see immersive and integrated ad units in mobile apps. Immersive and integrated ad units include those that offer people virtual rewards or currency and interactive video ads that occur during natural breaks in the app or game.
Powered by Unity, DEAD TRIGGER showcases stunning graphics and immersive gameplay
Authored with the Unity development platform, DEAD TRIGGER provides intuitive controls and stunning graphics with advanced lighting and post-process effects. The new MADFINGER Games title aspires tobecome one of the best looking and most entertaining zombie shooters on themarket, combining graphically astonishing environments with intense first person action and a gradually revealing storyline.
Read the full press release here!
Pontiflex Data Reveals the Average Cost for a Signup in Swing States Ranges From $0.85 to $3.84
According to MediaVest, political spending in 2012 will increase by as much as 30 percent from 2008 to reach $4 billion. This year, political candidates will continue to use digital advertising with performance-based pricing models, such as Cost-Per-Click (CPC) and Cost-Per-Lead (CPL). According to ClickZ, President Obama’s reelection campaign will devote a large portion of ad spending to digital ads, including mobile. The Obama Presidential Campaign has spent $19 million on digital ads since the beginning of the political season. In addition, Zac Moffatt, Mitt Romney’s Digital Director, recognized the potential power that mobile advertising has when he said, “If we don’t hit them on their mobile phones, we’re missing a huge opportunity for people who are voters.”
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