Paul Sutton, head of social communications for Bottle, launched a two month experiment of living search engine free, called #NoSearch. Armed with a strict set of rules, Sutton hasn”t used Google, or any other search engines, for the last two months. Instead, he is relying heavily on twitter.
Deidre Breakendridge, of the New PR Toolkit, interviewed Sutton to find out what inspired a PR pro to go search engine-less:
“working in online PR and social communications as I do, I’m all too aware that social networks enable us to share and find information like never before. We can research, ask friends and carry out polls in minutes. It’s a form of ‘collective intelligence’, and that made me question whether we can get by online by forgoing search engines in favour of our online networks.”
Now about eight weeks into the #NoSearch experiment, Sutton has found that his social media networks are his lifeline most notably his Twitter following. Paul also surprisingly talks about the importance of the often overlooked world of social bookmarking:
“I’m now seeing a real value in social bookmarking, a side of social media that, to be honest, I’ve never taken that seriously before. Delicious, Diigo and Stumbleupon hold such a wealth of valuable information, and while they can’t compete with Google for finding a website URL, they’re just as good for information.”
The more you read into Sutton’s trials and tribulations on #NoSearch the relevance and application of social media becomes very clear.
Check out this info graphic published by Bloomberg Businessweek that breaks down the most successful ad.ly celebrity Tweeters like Kim Kardashian, Michael Ian Black, and Jenny McCarthy
Their most recent win(nning) was getting Charlie Sheen up and running on twitter. Overnight, he had a million followers. His first endorsement was Internships.com.
With Charlie, Intership.com was literally put on the map. In the first week he got 85,000 applicants applied to intern for him. By the end he had 140,000 applicants. Not to mention all the viral buzz on twitter, YouTube and online media sites.
Not only was it ablaze on Twitter, they were paying attention to every tweet. I tweeted about the internship program and got a response immediately. Guess one of the value adds of Ad.ly.
Even without the hottest stars pimping your wares, twitter is definitely an important medium to explore in addition to all your other communication channels. The first question though is should twitter be your companies main priority. It’s sometimes the case, you should focus your efforts on other media first, and use twitter to enhance these programs. Remember to go where your customers are going, and you won’t go wrong.
You can read more about the Tigership Intern Program here:
After joining Twitter and setting records in acquiring more followers within twenty four hours than had ever been accomplished prior, Charlie Sheen announced a competition to recruit a new intern to deal with his social media endeavors. Easier said than done, considering the entire world wanted the coveted job. Okay, maybe not the entire world; but those 80.000 people that made it to Round 2 sure did.
What did they have to do? Prove through a small on-line survey that they are familiar with social networking. So basically, prove that they’re not just another wannabe who doesn’t make the distinction between Twitter, Facebook and Myspace, and say why they think they deserve the job. Seems simple enough, but considering that only about 250 people made it to Round 3, the recruiting process wasn’t as easy as the questions made it seem. After all, a 12 year old can use Facebook, but it does take special skills to know how to use social networking in a productive manner.
One of the videos for the Charlie Sheen Intern Search: