Arkadium Announces Participation attheGDCNext 2013 Conference

Arkadium, creators of the largest library of casual games in the world, today announces their participation in two sessions at GDC Next 2013, a developer conference focusing on creating the game experiences of the future, including playing games, as well as monetizing, distributing, marketing and sharing them. GDC Next takes place from November 5-7, 2013 at the Los Angeles Convention Center in Los Angeles, CA.   …

Overwhelming Majority of Consumers Happy to Share Mobile Location Data With Trusted Brands

Global Study Reveals Surprising Facts About Consumer Attitudes Towards Mobile Marketing

mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59 percent of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email. …

MediaBrix Releases Semi-Annual Report on Social and Mobile Gaming, Unveils First-Ever Emerging Advertising and Growth Trends

A New Study Conducted Among Audiences Reveals Value Exchange Ads Elicit Positive Emotions From Consumers

MediaBrix, the leading advertising and services platform for social and mobile games, today released their second MediaBrix Social and Mobile Gaming Report. MediaBrix’s comprehensive research report highlights data from the past six months of social and mobile gaming campaigns across platforms, compares figures to standard online and video benchmarks including engagement rates, clickthrough rates (CTR) and social media sharing rates. This report also compares this new data to results from the previous six months. Additionally, survey results are revealed that offer insights into the consumer perception of social and mobile gaming advertising. Notably, MediaBrix found that gaming audiences greatly appreciate and embrace value exchange ads. …

Surprising Habits of Cross-Platform Gamers Revealed in New Research by Arkadium

Arkadium, creators of the largest library of casual games in the world, released data today from a recent research study they conducted on the habits of cross-platform gamers. Arkadium conducted the study after announcing that the funds from their recent Series A financing would primarily go toward building out the company’s cross-platform development capabilities. The survey gathered insightful information about U.S. mobile and Facebook gamer habits, including monetization, engagement, social activity and game discovery. …

Unite 2013: 2013 Unity Awards Winners Revealed

Unity Technologies, provider of the Unity multi-platform engine and development tools, announced the winners of the 2013 Unity Awards at the Unite 2013 conference in Vancouver.

Unity Technologies began the Unity Awards to honor the developers creating the best video games and interactive 3D applications using the Unity development platform. This year’s winners are:

  • Community Choice – Endless Space
  • Best Student Project – SmartVCS
  • Technical Achievement – Marmoset Skyshop
  • Best 3D Artistic Experience – Guns of Icarus Online
  • Best 2D Artistic Experience – Year Walk
  • Best Gameplay – The Room
  • Best VizSim Project – teamLabBody
  • Best Non-game Project – Become Iron Man
  • Golden Cube – Endless Space …

Unity Reveals 2D Tools

Unity Technologies unveiled new 2D tools and workflow for the Unity engine and editor to meet increased demand for features designed to address the specific challenges of creating 2D games. Now in beta, the first iteration of the 2D tools, many of which are included in the free version of Unity, will be released with the Unity 4.3 update this fall. …

Unity Technologies’ Unity Games to Publish High-Quality Games for Mobile Devices

Unity Games, the content syndication arm of Unity Technologies, announced a publishing program to showcase high-quality Unity-authored games, beginning with Roadhouse Interactive’s fast-paced Freeride Ski Cross and Black Tower’s action-RPG,Archangel. Unity Games’ publishing program is designed to elevate the status and success of independent developers by leveraging Unity’s core technological advantages and extensive relationships in the industry. …

Unity Unveils Unity Cloud; Empowers Developers to Easily Promote and Monetize Games

Unity Technologies is proud to announce Unity Cloud, a suite of online services designed to help mobile game developers of all sizes acquire new players, promote their games, and monetize their products successfully. Unity Cloud, in beta now, further levels the playing field for game development in and out of the Unity community. …

Unity Awards Finalists Announced; Unite 2013 Sessions and Sponsor Information Revealed

Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced the long list of amazing projects included in the 2013 Unity Awards taking place during the company’s signature Unite 2013 conference in Vancouver, Canada. Additionally, more information about the conference session schedule and sponsors has been released. …

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