Pontiflex Also Announces Contest in Support of Non-Profits and Organizations With Social Causes; Three Organizations Will Be Awarded 1,000 Email Signups
Pontiflex, Inc., the industry’s leading mobile signup ad platform, today announced that non-profits and organizations with a social focus account for more than 10 percent of campaigns on the AdLeads mobile signup advertising platform. Organizations benefiting from AdLeads, such as DoGoodBuyUs, nycTIES, Missing Autism and ChangeForGreen.com, are involved in a variety of initiatives — from connecting eco-friendly charities with donors to helping build an organic rooftop garden that will be used to create opportunities for people with barriers to move toward economic independence in New York City.
To assist non-profits and organizations that support social causes, Pontiflex also announced today a signup ad creative contest. Three organizations with the most compelling signup ad creative will be awarded free campaigns that will allow them to increase their email database by 1,000 signups. Non-profit organizations can enter the contest until November 15 at:http://www.adleads.com/nonprofit.
Read the full press release here!
MoPub and TuneWiki Among Publishers and Networks Using New HTML 5 API to Monetize Mobile Web and Native Apps
The HTML 5 API release greatly expands the adoption of signup ads in the mobile ecosystem. With today’s announcement, mobile ad networks can now easily plug into Pontiflex AppLeads and offer their publisher partners signup ads in addition to other existing offerings. In addition, developers and networks will be able to monetize mobile web apps with signup ads — prior versions of the Pontiflex AppLeads API exclusively supported native apps.
Read the full press release here.
See story on GigaOm here!
Pontiflex’s AdLeads Program Offers Businesses of All Sizes a Fully Automated and Affordable Way to Run Mobile Signup Ads on iPhone, iPad and Android Devices
With AdLeads, businesses can run geo-targeted mobile signup advertising campaigns on iPhone, iPad and Android devices. Signup ads differ from existing ad models because they allow businesses to pay only when people sign up for their ad – not for wasted clicks or impressions.
To see the stories placed in Business Insider, The Magill Report and TechCrunch click here
Read the full press release here
Recently featured in a video spot on CBS News for their napping culture the CEO of Pontiflex, Zephrin Lasker, is a big believer in naps. To promote wellness, creativity, and productivity, Pontiflex has set up a designated napping room for employees to recharge during the day. Employees use the room whenever they need a little shut-eye.
Featured yesterday on CBS with a number of experts on napping it seems that Pontiflex is on to something.
According to Doctor Jordan Stern, featured in the news spot:
“It [napping] will improve your memory, it will improve your motor skills, it may even improve your creativity and it may improve your decision-making skills…” – CBS
It seems like a no brainer; not only should naps be allowed at work, employers should encourage them. If you want tired, grumpy, and unproductive employees than go ahead and pour them another cup of that room temperature coffee and tell them to get back to work. If you are interested in well-rested, sharp, productive minds it might be time to take a trip to IKEA and by a comfy recliner, or ten.
The Hunger Project, Visit Mexico, Club Cupon and Seleqto Reach Mobile-Savvy Hispanics in the US, Argentina, Spain and Mexico
With today’s announcement, advertisers will be able to create ads in multiple languages on the Pontiflex mobile signup ads technology platform. When a user has activated the Spanish language setting on their mobile device, the platform automatically displays mobile signup ads and accompanying prompts in Spanish. As a result, Spanish-speaking people in the US and around the world can view mobile signup ads in their native language and receive advertisements that are relevant to them.
To see the stories placed in MediaPost, BizReport, and Portada click here
Read the full press release here
Only 3 Percent of Smartphone Owners Who Install Apps for Incentives Say That They Use the App Often
“These findings highlight the importance of providing mobile app advertising solutions that are native to mobile environments,” said Zephrin Lasker, co-founder and CEO, Pontiflex. “First, they clearly show how incentivized app solutions might not be conducive to brands and developers looking to build long term relationships with consumers. Secondly, the results demonstrate that consumers value free apps and express a preference to non-intrusive mobile app advertising solutions.”
To see coverage we placed in GigaOm, AdWeek, Brand-e.biz, and Media Post click here
Smart SDK Enables Developers to Monetize Apps on New Mobile Devices That Are Projected to Gain Market Share Rapidly
Developers can use the Pontiflex AppLeads SDK to deliver signup ads. Signup ads enable people to opt-in to hear from brands and businesses they like without leaving the app. Because of the relevant user experience, more people interact with the ads. As a result, developers make CPMs 50 – 100 times the industry average. Ads are automatically adjusted for the form factor of devices, and developers can show up to twice the number of ads on tablets as they can on smartphones.
Check out the story in TechCrunch here
Dissatisfaction With Click-Based Mobile Campaigns Forcing Top Retailers to Seek Alternatives; Lilly Pulitzer, Ouidad and Paper Hat Press Among Those Using Mobile Signup Ads to Expand Communities.
Retail brands running signup ads to build email and social communities include Fortune 500 retail brands, leading national retailers and SMBs such as Dockers, Lane Bryant, Lilly Pulitzer, Nautica, Tommy Hilfiger, CafeMom, Palm Beach Jewelry and Paper Hat Press. With signup ads, people can sign up to hear from their favorite brands without leaving the mobile app or website they’re on. Advertisers pay only for valid signups — and never for wasted clicks or impressions.