Soundcloud , the extremely popular social web platform for musicians and DJ’s to share their music with the masses, got hit with a hacker attack which put the website down for an entire day. As Facebook and other social mediums blew up with different theories from users on why the site was down, when Soundcloud regained its functionality the company used their own platform to answer the cries of users with their own voice.
In addition to an email communication that was sent their user base the Soundcloud executive team posted this audio file to provide a very sincere message to their users: http://soundcloud.com/alex/thanks-and-were-sorry-at/s-4SBID
While I often use Soundcloud to listen to sets from my favorite DJ’s, I never thought about using it for recorded communications on company news and announcements. Because the platform has a built in comments features, users can provide their thoughts throughout the timeline of the recording providing organizations with valuable insights and feedback.
It got me thinking this is an interesting way to add some additional color to press releases and/or outbound communications when video isn’t an option and engage customers and users in conversations. (Note: with any recording, video or audio, to improve SEO the file should also be transcribed and posted somewhere on the company’s site.)
Turning this potential PR nightmare into on opportunity for showing how their platform works, the Soundcloud team has inspired me to consider their platform as an option for my clients to tell their story in their own words. It also reminded me how important it is for tech companies to user their own tools, whenever possible for communicating with the public and media.
The Girl Scouts are using social media sites to promote cookie sales with very good intentions. However being that it’s social media, conversations that emerge aren’t always what a company intends. Activists are using their Facebook wall to voice strong opinions about the use of palm oil in cookies.
The benefits of engaging in conversation on social media far outweigh the downside. The important thing to remember is that it’s a conversation. You must be prepared to engage on topics, both positive and negative.
“Two rogue scouts from Michigan have started a mini revolution online, demanding that [Girl Scouts] CEO Kathy Cloninger stop the use of palm oil. Cloninger has thus far ignored requests to meet with the girls and has not issued a statement about the controversy.
Cloninger did her girls another disservice by not facing the fire right away and hopping on her social networks to talk about the palm oil drama. Not employing our social media resources in times of crisis to talk to our customers is just silly — and Cloninger’s mistake can be our valuable lesson.”
Good thing Samoas are off the Point-Bl_nk diet, because its hard to deny them!
Check out this info graphic published by Bloomberg Businessweek that breaks down the most successful ad.ly celebrity Tweeters like Kim Kardashian, Michael Ian Black, and Jenny McCarthy
Their most recent win(nning) was getting Charlie Sheen up and running on twitter. Overnight, he had a million followers. His first endorsement was Internships.com.
With Charlie, Intership.com was literally put on the map. In the first week he got 85,000 applicants applied to intern for him. By the end he had 140,000 applicants. Not to mention all the viral buzz on twitter, YouTube and online media sites.
Not only was it ablaze on Twitter, they were paying attention to every tweet. I tweeted about the internship program and got a response immediately. Guess one of the value adds of Ad.ly.
Even without the hottest stars pimping your wares, twitter is definitely an important medium to explore in addition to all your other communication channels. The first question though is should twitter be your companies main priority. It’s sometimes the case, you should focus your efforts on other media first, and use twitter to enhance these programs. Remember to go where your customers are going, and you won’t go wrong.
You can read more about the Tigership Intern Program here:
After joining Twitter and setting records in acquiring more followers within twenty four hours than had ever been accomplished prior, Charlie Sheen announced a competition to recruit a new intern to deal with his social media endeavors. Easier said than done, considering the entire world wanted the coveted job. Okay, maybe not the entire world; but those 80.000 people that made it to Round 2 sure did.
What did they have to do? Prove through a small on-line survey that they are familiar with social networking. So basically, prove that they’re not just another wannabe who doesn’t make the distinction between Twitter, Facebook and Myspace, and say why they think they deserve the job. Seems simple enough, but considering that only about 250 people made it to Round 3, the recruiting process wasn’t as easy as the questions made it seem. After all, a 12 year old can use Facebook, but it does take special skills to know how to use social networking in a productive manner.
One of the videos for the Charlie Sheen Intern Search: