Frontline Plus Is the First Brand to Launch an Advertising Integration Within King’s Popular Facebook Game Pet Rescue Saga
MediaBrix, the leading advertising platform for social and mobile games, today announced that it has been selected by Frontline® Plus, the #1 vet-recommended product for flea and tick control1, to create an immersive, cross-platform advertising campaign that will feature a first-ever integration with Pet Rescue Saga, the top ten Facebook game from cross-platform games company King, a worldwide leader in casual social games. The integration with the popular social game begins on May 16 and will utilize the MediaBrix product suite to deliver brand messaging during breakthrough moments — natural, critical points in the game where people are most receptive to advertising.
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In the previous two posts of this series we’ve shared suggestions for building a stronger presence leading into your Twitter Q&A session and best practices for promoting and conducting the session. In this post, we will highlight three options for engaging the audience during the session:
- Make it urgent
- Follow President Obama’s lead on Twitter
- Addressing hard and controversial questions is an instant way to engage the interest of your audience
At this point in your Twitter Q&A process, the stage is set; you have established a strong Twitter foundation, decided on topic/theme, created a relevant #Tag, and promoted the event with key influencers, media, and customers – now it is time for execution.
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New Research From MediaBrix Finds Majority of Adults Perceive They Have Experienced Misleading Digital Advertising in the Past Year
This survey revealed that the majority of online adults who have seen advertising appearing as content1 in the past 12 months say that the ads negatively impacted or had no impact on their perception of the brand being advertised. When asked about and shown these specific ad types:
- 62 percent of those who had seen them in the past 12 months said Twitter promoted tweets negatively impacted or had no impact on their perception of the brand being advertised
- 72 percent of those who had seen them in the past 12 months said Facebook sponsored stories negatively impacted or had no impact on their perception of the brand being advertised
- 85 percent of those who had seen them in the past 12 months said sponsored video ads that appear to be content negatively impacted or had no impact on their perception of the brand being advertised
Read the full press release here and see all of our great coverage in Adweek, Forbes, MediaPost, and more here.
MediaBrix Was Selected by Lexus to Launch the First Automotive Branded Advertising Integration Within Zynga’s Popular Mobile Social Game Draw Something
MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, today announced that it has been selected by Lexus for an immersive social and mobile advertising campaign to launch the 2013 Lexus ES and first-ever ES hybrid. The cross-platform mobile and social campaign will harness the power of immersive and interactive advertising as a way to appeal to the Lexus ES core demographic, drivers with a younger mindset aged 45 and under.
NASA’s virtual Mars rover experience was developed with Unity. It will debut online via the Unity Web Player in conjunction with the landing of the most advanced rover ever sent to Mars.
Martian fans can help NASA test drive a new 3D interactive experience that will allow the public to follow along with Curiosity’s discoveries on Mars. Using Unity, NASA is pushing new limits by rendering high-resolution terrain maps of Gale Crater, Curiosity’s landing site, collected from Mars orbiters. A 3D “virtual rover” version of Curiosity will follow the path of the real rover as it makes discoveries.
Read the full press release here
Unity engine and tools now has over 1 million registered developers and over 6 million total downloads.
The monthly active developer base has also grown to nearly 300,000, or 30% of all developers who ever registered with Unity, who put in a total of 2.5 million hours of creative work in the last month. According to statistics recorded by Evans Data in their Developer Population and Demographic Study 2011 v. 2, this means nearly 2% of the over 16 million active worldwide software developers (of any kind) are currently using Unity to develop their projects.
Read the full press release here.
See the story placed in Gamasutra here!
Denver-based UX Agency Joins the World’s Largest Communications Services Group
“Our decision to specialize in UX was the right one, as our practice and expertise has been sought after by many of today’s leading brands wanting to improve digital interactions with their customers,” said Rebecca Flavin, CEO, EffectiveUI. “Joining WPP gives us the ability to work with network partners to leverage our leadership in digital user experience, and further our mission globally to humanize people’s interactions with technology.”
Read the full press release here!
Only 3 Percent of Smartphone Owners Who Install Apps for Incentives Say That They Use the App Often
“These findings highlight the importance of providing mobile app advertising solutions that are native to mobile environments,” said Zephrin Lasker, co-founder and CEO, Pontiflex. “First, they clearly show how incentivized app solutions might not be conducive to brands and developers looking to build long term relationships with consumers. Secondly, the results demonstrate that consumers value free apps and express a preference to non-intrusive mobile app advertising solutions.”
To see coverage we placed in GigaOm, AdWeek, Brand-e.biz, and Media Post click here
“Fight the Famine” Action Emblem is part of the 50/50 Project to raise £1 million for Africa’s worst famine in 60 years
EffectiveUI, an award-winning user experience agency, has joined forces with 15 Million Elephants, a social enterprise focused on using technology to support the missions of non-profit organizations, to develop a digital awareness and fundraising application: the “Fight the Famine” Action Emblem. The application is part of the 50/50 Project, which called for digital agencies to create 50 projects in 50 days that would raise £1 million for famine relief in East Africa.
Check out the story in AdAge here
Smart SDK Enables Developers to Monetize Apps on New Mobile Devices That Are Projected to Gain Market Share Rapidly
Developers can use the Pontiflex AppLeads SDK to deliver signup ads. Signup ads enable people to opt-in to hear from brands and businesses they like without leaving the app. Because of the relevant user experience, more people interact with the ads. As a result, developers make CPMs 50 – 100 times the industry average. Ads are automatically adjusted for the form factor of devices, and developers can show up to twice the number of ads on tablets as they can on smartphones.
Check out the story in TechCrunch here